Skip to main content

TV just got more interesting. interactive. profitable.

Contxtual seamlessly integrates a retail media network into the fabric of streaming video. Our advanced AI delivers precise product ads during pauses, scalable even for the most extensive video catalogs.

Unique because it is completely automated. massively scalable. epically efficient.

Our unique AI delivers visually-precise contextual pause ads AUTOMATICALLY, across large-scale video catalogs, without manual intervention.

Sell every second.

Contxtual pause ads make every second of every video a delightful opportunity for shopping discovery. Don’t be surprised if your viewers get addicted to them. #adbinging.

Meet the new BUY button.

76% of consumers say they would shop their TVs in real-time, if it were an option. 76% of consumers are about to get a whole lot happier.

No expired links. Ever.

So your shoppable ads launched beautifully but a few weeks later products are sold out. Contxtual’s advanced AI stack empowers publishers to automatically serve contextual product ads that are always in stock, even years after the video was created. So your shoppable videos remain, well, shoppable.

Always accurate.

Contxtual is the first ad technology that matches product ads to every second of video content with fully configurable accuracy settings, right up to 100%.

How much new revenue can Contxtual generate?

The Contxtual pause ad can increase revenue and ARPU substantially. Use our simple calculator to run projections on-the-fly.

Fresh from our blog.


Pause-to-Shop: Streaming’s Ad Revolution

How a Streaming Video Breakthrough Can Reshape the $600+ Billion Digital Ad Landscape Meta, Alphabet…
Streamers In Denial

Is Streaming Video in Denial About Its Business Model? 

For most streamers, the numbers just aren’t adding up. For years, Netflix promised to never…

What the experts say.

Over 75% of customers want to shop through their TV.

Retail DiveDan O'Shea

73% of consumers surveyed dislike ads that interrupt what they’re doing; therefore, Pause Ads are very much about the right message at the right time.

XandrMatt Van Houten, SVP

69% of U.S. adults said they think ads on streaming services are repetitive; 79% are bothered by that experience.

Morning ConsultSarah Shevenock & Alyssa Meyers

Contextual ads don't rely on cookies to deliver relevant experiences. The model protects privacy, serves relevant ads and can have a phenomenal impact.

Forbes, Agency CouncilBrook Shepard

We are primarily a content company and the mechanisms for the monetization of content are in disarray.

James L. DolanExecutive Chairman, AMC Studios

Get in touch.

Want to learn more? Click the Connect button or just drop us a line at